When Consumers Compare Banks by Sustainability

What’s the deal? First, let me apologize to the non-Swedish speakers here. This link is in Swedish, but you know, google translate is your friend. The advertisement compares the support of fossil fuels by major Nordic banks.

Why should we care? Consumers are paying attention. It is part of the new economy. Are we seeing more ads about whether our clothes are from sustainable sources and our food is organically and stainable grown? probably but the next phase will be what they’re seeing in europe which is how sustainable are the practices of a business.

How can this impact me? We’re going to see all of our economic choices include an element of whether we chose the diverse, the inclusive, the sustainable, etc….Bring a bad actor isn’t cool anymore. It never was really cool but it was popular- consider it like high school and now we’re all more mature and kinder.

@alicebahkuhnke