What consumers want businesses to say about the issues

“When brands pair clear social commitments with functional excellence, consumer preference rises from 42% to 70%. The most effective messages resonate across demographics and political lines: promoting access, meeting basic needs, responding to crises, supporting veterans, and addressing economic disparities. And here’s the takeaway: authentic, purpose-aligned social messaging strengthens both trust and market performance.” @Harvard_business_review

The Research: NYU Stern’s Center for Sustainable Business—conducted with seven major U.S. brands across industries—found that social messages focused on access, equity, and community wellbeing significantly boost brand appeal.