Opportunity: women’s sports

Swiss football boot (shoe) maker, On, has identified an opportunity in women’s sports. Women footballers buy men’s football boots. In a novel move, On will design football boots around women’s feet.

Thierry Henry says, “You have women wearing men’s boots, and that’s not normal.”

@Businessweek says this is common across athletic shoes and is called in the industry “shrink it & pink it.”

Business opportunities from thinking outside of “this is how we’ve always done it.” @versus