Impact- not the positive kind

We talk a lot about how to build purpose and best practices for social impact businesses. But, what about “what not to do.” Like say you are a CEO and start taking an active role in a controversial Presidential administration, As a result,  your company’s sales and value take a bit of a tumble? 

@techcrunch says “protests are listed as an official “risk factor” in paperwork Tesla is required to file with federal regulators.”