New word: Greenhushing

We’ve talked about greenwashing. Today let’s talk greenhushing. 

79% of the 400 corporate executives surveyed continue to pursue sustainability (read: ESG) according to the 2025 U.S. Business Sustainability Landscape Outlook by sustainability intelligence platform EcoVadis. 

90% of executives maintained or increased their sustainability investments. 1/3 say they are decreasing their communications about ESG, but not decreasing actual ESG

Inc. | Companies Are ‘Greenhushing’ Their Ongoing ESG Efforts.