How to improve consumer awareness of CSR

Consumer awareness of corporate social responsibility is shaped by corporate programs that include eco-friendly products, sustainable design, waste management, and certification standards.

Social responsibility practices fall into 1 of 3 buckets: (1) environmental practices, (2) regulatory and certification standards, and (3) socio-cultural and marketing.

Science Direct | Spa social responsibility as a quality signal: Building customer loyalty through ethical and sustainable practices