Government outreach by social media influencers

During COVID some state and local governments, sought to expand traditional outreach to social media influencers. New Mexico’s program, RenewNM, reached over 84% of state residents aged 18 or older, including 91% of Spanish-speaking New Mexicans and 67% of Native Americans aged 18 or older. It has changed government outreach.

NYC has used social media influencers who had children under 13 to share childcare information. Detroit released an RFP calling for a “Coordinator for Social Media Influencers.”

Route Fifty | Governments are relying more on social media influencers