Free market pricing affordability bill

State legislatures are talking about affordability in 2026. We’ve talked about states working to control consumer data based personalized pricing that sets prices based on what consumers can pay, not the value of a good. 

Colorado legislators are proposing an additional solution that is free market driven. They seek  to ban price setting based on captive audiences. This is when you have no other choice like in airports, hospitals, or stadiums. They point to $80 Tylenol in hospitals, $20 beer at Nuggets games, and $10 bottle of water at airports. House Bill 26-1012

Colorado Newsline | ​Surveillance pricing​ ban among affordability bills proposed by Colorado Democrats