Ad tax revenue

In 2021, Maryland passed a tax on targeted advertising that is currently being litigated.

In 2026, Utah enacted a tax on targeted ads that is expected to take effect. Utah learned from Maryland and in lieu of drafting a bill that expressly discusses target ads, Utah instead drafted a bill that taxes large businesses that earn money from “targeted advertising” using “individualized data profiles.” 

Governing | Will Utah’s Proposed Ad Tax Survive in Court?