Protecting your data privacy

The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal information. Meet  Delete Request and Opt-out Platform, or DROP. DROP is the result of a 2023 law known as the Delete Act. Under it and previous laws, data brokers must register with the state and enable consumers to tell brokers to stop tracking them and selling their information. 

The Markup | How Californians can use a new state website to block hundreds of data brokers