Lege Trend: Marketing Information is Protected Personal Information

Illinois Legislature is moving a data security bill that adds marketing information to protected information. Which means, if marketing information about a consumer is breached, notice will be required to the consumer.

Illinois Bill, SB1833,  was drafted by the Illinois Attorney General and “will require notification in the event of a breach of “information related to a consumer’s online browsing history, online search history, or purchasing history.”” 

Advertisers and Marketers are displeased.

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