Campaign & Lege TREND. Data Collection by Businesses. 1st Proposal in the Nation.

A ballot proposition in California would:

• allow Californias to tell businesses not to sell their personal information
• permit Californians lawsuits if  a business fails to implement reasonable security procedures and later suffered a data breach
• creates a right to know for consumers to know when a business sells or discloses their information for a business purpose

Exception to the ballot proposal?

business that collect less than $50 million in annual revenue and meet certain other standards are excepted

Supporters:  Californians for Consumer Privacy

American Banker | Californians to vote on privacy measure — unless legislature acts first