3 Consumer Demands Post-Data Breach for your clients and companies.

WHO called for the study on consumer expectations and data breaches?

Experian

WHAT did consumers say?

• 90% more forgiving of a company that responded to a breach in a prompt & transparent manner
• 66% would stop doing business with a company that dillydallied in the face of a data breach
• 6 weeks the number of weeks it took Experian to tell consumer

LA Times | Newsletter: Consumers would be more forgiving of data breaches if companies just came clean